Our DNA & History

Our DNA & History

For the past thirty years, we’ve been breaking the mould, creating the difference. We reinvented men’s boxers and styled them for women. We revolutionised lingerie and made it a fashion statement with colours ranging from flashy to prints, a totally new concept in its day. We launched a new style of pyjamas that were chic and fun, never fuddy-duddy. We redesigned swimwear so that women can be beautiful and stylish on the beach. And we invented a whole new wardrobe - loungewear, a casual fashion for every day.

Discover the community and the spirit of Princesse tam.tam :

 

1985

Thirty years ago, Loumia and Shama Hiridjee, two women with a new vision of feminity, founded Princesse tam.tam, the lovable upstart in the French lingerie sector.

In 1935, Josephine Baker used dance and the sound of the tam-tam to pass on a message - freedom in body and mind.

 

1985

1987

Opening of the first store, rue Bréa in Paris.

Bréa_1987

1991

Launching of the first Loungewear collection.

1991

1993

Launching of the first Swimwear collection.

2007

Opening of the e-commerce website.

2014

Launching of the MONICA range, a lace that turned iconic.

 

2014

 

2015

Launching of the Loungewear, Princesse tam.tam cashmere sweaters and first collaboration with Uniqlo on Heattech range.

 

2015

2017

Creation of our  Impala iconic swimsuit & launching of the SHAKER, panties with exclusive and original prints.

 

2017

2018

Introduction of sustainable fabrics in our collection (organic cotton, lace with upcycled yarn, recycled polyester,…) Introduction of our Oekotex label: now 100% of our Lingerie and Swimwear are getting this label approval.

Launching of our bra specifically designed to adapt to breast cancer treatment.

First non edited pictures, 100% of the pictures are not edited since then.

 

2018

 

2019

Advertising campaign Princesse tam.tam for all: whether Princesse or tam.tam, we are the brand of every woman. Whatever the bodyshape, whatever the personnality!

 

 

 

 

2019NOUS

 

Our Human Resources Director introduces our company and our group :

We are looking for candidates who want to take on challenges, to achieve high goals for themselves and for Fast Retailing.

A brand owned by the Fast Retailing Group:

Fast Retailing is a global company that operates multiple fashion brands including Uniqlo, Comptoir des Cotonniers, Princesse Tam Tam and Theory.

The world’s third largest manufacturer and retailer of private label apparel, Fast Retailing offers high-quality and reasonably priced clothing by managing everything from procurement, design and production to retail sales.

 

graphique

 

Have a look at our latest collection:

https://www.princessetamtam.com/